So how do you determine what images are going to be effective and which are not? Which images are going to reduce the conversion rates of your landing pages and which will help instill confidence in the visitor to take action? Unfortunately, I am not a photographer or graphic artist, so I really can’t critique images on their intrinsic value. However, I have a little test that I use to identify irrelevant images and photographs. I call it “The Caption Test.”
In my column on the Landing Page Battles of the Flat Fore Headed, I deride stock photography as the result of lazy designers. I was asked on LinkedIn by a reader if all stock photography was bad. Obviously, the answer is “No.”
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