The Brighton Website Company is a web design and on-line marketing consultancy perfectly located and dedicated to servicing the South East of England. We deliver innovative, strategic and creative solutions that catch the eye and help your business stand out from the crowd.
Ok, maybe that’s a bit extreme. I do see a lot of questions about the “ideal” URL structure in Q&A, though. Most of them boil down to going from pretty good URLs to slightly more pretty good URLs..jpg)
Every SEO eventually gets fixated on a tactic. Maybe you read 100 blog posts about how to build the “perfectly” optimized URL, and you keep tweaking and tweaking until you get it just right. Fast-forward 2 months – you’re sitting on 17 layers of 301-redirects, you haven’t done any link-building, you haven’t written any content, you’re eating taco shells with mayonnaise for lunch, and your cat is dead.
Brands and businesses are moving away from traditional websites, and placing more and more emphasis on their Facebook pages. This is great from a customer service and interaction standpoint, but certainly muddies the waters from an SEO perspective.
It used to be that with the right mix of keyword-laden text, reciprocal links, and clever use of heading text, a crafty SEO expert could push a website up in the rankings. But now the focus is on your Facebook page, and you still need to get your brand or business in the top of the rankings. Here’s seven tips to help you do just that.
- Push Your Brand Or Business Name
- Get Links From Multiple Sources
- Get The Most Out Of Wall & Custom Tab Content
- Don’t Hide From The Search Engines
- Put SEO-Rich Text In The Right Place
- Optimize Your Multimedia
- Nothing Beats A Well-Run Page
More: http://searchengineland.com/7-tips-for-boosting-seo-of-your-facebook-page-91961
In my last post I explained why free stuff is link building gold, and in this update I’m giving you 99 actionable ways to gain links by giving stuff away. By the end you’ll have a ton of link building ideas, some of which I hope will be new to you. This is a springboard for new ideas, so I hope this 99 can become many more, so please leave your comments and help grow this list. These ideas come from methods I’ve seen customers use to get free stuff in researching the Free Stuff Everyday book, and also ideas we’ve used for clients at Koozai. In short there’s nothing below that can’t be sourced to the real world, so please give every idea a chance. These ideas focus on getting increased chatter about your brand online, with the logic that when people are talking about your brand they are likely linking to it as well. If you find there is a lot of brand chatter without any links, you can always use brand monitoring tools to track your mentions, and then followup to ask for a link. I’ve tried to make the list suit all styles, so you can either look at the nine titles and take it from there. Each bullet point has a short solution with a summary after the dash if you want more detail. Enjoy!
We love ugly SEO tools. They’re practical and more often than not, made by a single developer. Let’s spread the love by appreciating those under-designed tools that are actually awesome.
So how do you determine what images are going to be effective and which are not? Which images are going to reduce the conversion rates of your landing pages and which will help instill confidence in the visitor to take action? Unfortunately, I am not a photographer or graphic artist, so I really can’t critique images on their intrinsic value. However, I have a little test that I use to identify irrelevant images and photographs. I call it “The Caption Test.”
In my column on the Landing Page Battles of the Flat Fore Headed, I deride stock photography as the result of lazy designers. I was asked on LinkedIn by a reader if all stock photography was bad. Obviously, the answer is “No.”
Unfortunately, selecting these keywords isn’t always as simple as it would seem. Many B2B companies have very specific marketing and messaging philosophies that may not always line up exactly with the way prospects search.”
“SEO is all about words. Which words people search with; how to use them; and where to put them. Choosing the right keywords is imperative to the success of any SEO campaign.
- Search Engine Optimization (SEO) services
- Social Media Marketing - Facebook, Twitter, LinkedIn & more
- Internet Marketing Services
- Pay Per Click Advertising (PPC)
- Web hosting
- Migration to Google Apps
